Reasons You Maybe Having Problems with Online Casting

realtimeThis blog post is intended to help people with usage of Realtime Casting

We receive many emails about Realtime Casting, and often find that the slightest thing can cause a person to not see his/her perfect job.

At the same time, we have noticed people have a greater success rate with the website when they check out and follow advice in our instructional videos.

Still, we are witness to and have the experience on staff to notice when a voice actor is making a mistake on his/her profile that creates obstacles for booking work.

These reasons are as follows:

Thinking a blank profile means “getting invited to everything”…Wrong.
Why is it bad to have a blank profile? The Internet has changed over the years and become more of a legit resource for finding voice actors. What has virtually ended are those “gimme everything” cattle calls, and they ended largely because they were such huge wastes of time. For the record, they used to happen because website technology was not as advanced as it is today.

Thinking one can still be aloof when auditioning online
Do you remember the days when people could hide on websites, picking and choosing from all work and deciding what to turn down? Or if there was an awkward moment when someone auditioned for something they should not have, they would state, “Oh I did not know! Can we work it out anyway?”.

There was a time when we were all lost babies in the online woods, but the fact is Google, social media, email, and our struggle for exposure changed this. It means the world knows who we are and the world is smarter at seeing right through what people are really doing because actions speak louder than words..

To give you an example, I remember auditioning offline and watching voice actors “accidentally signing in for other auditions at the casting office”. Although such guile can be appreciated in certain success stories, for the most part online it drives people nuts. Keep it real. Be what you are, what you believe in, and be proud of it.

Cautious about stating an affiliation
Here’s the deal: If you are non-union, SAG-AFTRA, or Fi-core, online you will never discover who can work with you until you are honest and comfortable with yourself and your own business decisions. There is no way around this online because we all naturally do not trust what we find online, if it is too good to be true. We have noticed some people on Realtime Casting are cautious about stating their union affiliation. Subsequently, if you are uncomfortable with being what you are and doing work under a specific status because “others might get mad”, you will work less.

And it will have nothing to do with your union status. It will have everything to do with the fact that you are using a website nervously and that fear trickles down through every bit of online communication, from auditions to emails. Just like they say in acting, “If you are going to make a choice, commit to it.”

This topic is a hot button mainly with the United states being nearly 50% ‘Right to Work’. It is always safer to pick a side and commit to it because people who sit on the fence are much more difficult to trust for looking “undecided”, when they may be playing both sides of a fence. Online work, in fact, creates a greater need to choose a “tribe”, so people can understand who they are working with. Also, anything confusing online can be perceived as deceitful, but if you are worried are people getting mad at you, there is some business decisions you are not comfortable with, yet.

Note: Make sure your voice talent profiles have a Union Affiliation selected.

Believing there is still guess work when working online
Have you ever seen something online and wondered, “How do I know if that is real or fake?”? Whether or not you are aware of something is irrelevant. What you should know is that websites, and website services, are deeply tied into knowing who, what, where, how, and why people do things on their own website.

Anything from a simple CRM tool to Google Analytics can tell a company who visited a website, where they are located, how they arrived, and why they ended up on a website. This is very much the voodoo of websites no one speaks of, but if you ever find yourself thinking, “I wonder if this will work?”, chances are someone already answered your question.

Therefore, if you start using a voice casting website and think, “I will just put demos up and they will send me auditions”, you have guessed that such a thing would happen. Each website you have a profile on should be carefully filled out and attended to, or not used at all. Guessing that someone will find you because you are online is the formula for never working.

Believing there is such a thing as sweeping change on websites
Websites in many ways are missions. The mission is to achieve success based around a belief system. It would be great if one idea could lead to sweeping change across an industry, but such times have passed, at least in the distant future. If you believe in something it now takes longer for your belief to gain traction online because chances are millions out there think just like you.

As for sweeping change on websites, there is no such thing as “change overnight”. It is physically impossible because it requires “people” to do work and as we know “people” are flawed in that they need sleep and food to maintain sanity.

Note: Personally, I tried “making changes overnight”. It almost killed me. Websites are a work in progress, which is why it is important to make the smartest business decisions from day one. The same applies to your voice over career.

What do you charge for that app voice over?

No, seriously…what do you charge? Talk about this with me!


“PHABULOUS” voice over work?
This morning, I was using my new Samsung Galaxy5. The thing is practically a Tablet or iPad, and “phablets” have impacted sales of iPads and Tablets. Oddly enough, it is one of the biggest “phones” I have ever owned. But that is not why I write today…

You see, as with new mobile phones, there are many factory-installed pieces of obnoxious garbage the company is test driving on consumers. I was holding my phone this morning and after my Gmail upgraded for the 90th time, a video came on and my phone screamed at me, “SODALICIOUS!”.

A part of me thought for a second, “I bet you I know that guy.”, and the other part of me said…

What do you charge for that app voice over?
Before all of the techno-phobic loyalists to television voice over work chyme in with, “I would never do such small-time work”, I invite you to think about some facts.

According to the Pew Research Center, 90% of American adults own a cellphone. In addition to this, as of January 2014:
58% of American adults have a smartphone
32% of American adults own an e-reader
42% of American adults own a tablet computer

Now, let’s throw on top of this that “Sodalicious!” is a Facebook app, and Facebook is used by nearly 900 million people globally.

Stop and think about this, especially if you are in a union
What type of media outlet offers a listening potential of nearly 90% of the US market, and 800 million people globally (because 100 million Facebook profiles are known to be fake)? Now I happen to know somethings from experience, and it is always unsettling:

1. Voice over work for apps and mobile technology do not pay in a way that reflects “sales” or “audience”.
2. There are voice actors who scoff at that type of work
3. The result is that this type of voice over work is often done by non-union voice actors, usually tech savvy and with less mainstream experience, and able to accept less pay.

What I think shakes me about this is how I know voice actors with mainstream experience influence the type of voice over work being done everywhere. These experienced voice actors represent a niche of less than 10,000. What you have is a scenario where a small group of highly influential people are turning down voice over work that offers exposure to nearly 900 million people, world-wide, which leaves the influence to be controlled by the masses, especially when such voice over work is turned down.

Why is it turned down by experienced voice actors? When I ask why the responses I usually get are:

1. “It’s not real voice over work.”
2. “It does not offer professional pay.”

I tend to think #2 is the result of believing in #1. It is kind of hard to tell people, “I deserve to be paid more”, while at the same time telling them, “Your work is not real.”

Where does the problem start?
I have to call unions out on this one. Not having categories for certain types of voice over work, or creating vague categories that cannot address specifically the type of work being done, plays a large role in why pay for such abundant work does not reflect “sales of the product” or “audience”.

There needs to be categories that address the way technology has impacted media. There does NOT need to be protesting against certain types of work because it will happen with or without the experienced niche getting involved.

What would you charge for doing this type of work?
…And still have it protect voice actors from being exploited?
Google Ads
Facebook Apps
Large tech jobs that may require thousands of messages

What you CANNOT do is call this type of voice over work “unprofessional” and “beneath you”. Why? Because you are dismissing voice over work heard by nearly 900 million people. It is somewhat unrealistic to say, “I want better pay”, when you represent a small niche outnumbered 9000 to 1.

The Deal with Tech Voice Over Jobs
Simply put, when you deal with such people you are dealing with people who are taking risks. The tech market is competitive and there is no way to truly know if an idea will take off. There can be scientific guesses made, but not everyone knows what happens when a product takes on a life of its own.

Some food for thought…

What if people thought the voice of Siri was creepy? What would that do to sales?
Who is really at risk when a voice over damages the quality of a product or makes it infamous for negative reasons?
What if you work for a major media outlet like NBC or ABC, but only to do ads for their websites?
Should you be paid the same given the audience will be larger than a TV viewing audience?

What you should NOT do?
Never call a person’s revenue-generating, product “unprofessional”. When we hate something that is happening it usually means there is something new to learn. The deal is right now is that I think voice actors are charging rates for such work in a mindset that focuses on “hobbyist”, “always breaking even”, or “living hand to fist”; meaning “very little to no profit”.

The last thing you should do is believe this voice over work will go away simply by “sticking together”. The work is here to stay for the foreseeable future, ad agencies are loving it, and now it is time to put the positive influence on getting paid well. For me, I know I am 1000 times smarter than I was 20 years ago, and surprisingly I have steadily seen pay decreases each year since the Internet went mainstream.

SO! Forget what websites tell you in rate sheets, and what others tell you. Just let us know:

“What do you charge for things like apps on voice overs?”

“People must be big enough to admit mistakes, smart enough to profit from them, and strong enough to correct them. – John C. Maxwell”

The X Factors Behind Why Voice Talent Get Work Online

Steven Lowell, business consultant, discusses the not-so-little things people do that tend to get them hired more than others

Get work on Realtime CastingLeaving “voice and copyreading” out of the equation
To discuss the X Factors behind people getting work online, we first have to assume these factors are already in place:

1. You have a perfect voice
2. You know how to turn any script into genius
3. You have a great place to record

Think about it: Seemingly anyone online can claim to be perfect (they always have), buy a great studio, and claim to be able to read a script better than anyone (not a new concept). Yet, so many possessing #’s 1 through 3 may often ask, “I get work all the time at [insert place], so why not here?”.

And this is where voice actors must stop what they are doing, let go of everything they believe they know, and take a step back to look at what people are doing to get work with an objective mindset. If your mindset is, “I do not need this.” or “I have no time for this.”, you just openly admitted, “I am not willing to investigate what is working for others.” So yeah…Channel your inner-Socrates and accept, “The only true wisdom is in knowing you know nothing.” Do not get me wrong…Thinking such a way is hard, but at some point it must be done, if only to ask the question, “Why is working online so difficult?”

Before going into it, I just want to mention that any 40+ something in the voice over industry grew up in a time where “being creative” was seen as a detriment to someone’s ability to work in a “business environment”. You were either a “creative thinker” or a “business thinker”. One meant a “life in the arts” and the other meant “a real job”.

In 2015, it seems you have to be both! More so, you also must feel completely comfortable with using both sides of the brain at the same time. I have had discussions with my wife (a painter and customer service manager), and fellow theatre college alumni about this. We talk about how “those crazy things we did 20 years ago”, now seem to be a mandate for getting work in today’s online world. It seems like ALL businesses must have that wild, creative, and down-to-earth side to it, regardless of size, while somehow managing to remain politically correct.

In essence, this means in 2015 being a “jack of all trades” works in your favor. This was not the case 20 years ago. Regardless of your age, you have to channel that inner-creative, free loving side you were when you started out. And if you are a great voice actor, well then…that just makes you all the more desirable. Not everyone can be an artist, politician, ambassador, business, creative director, graphic designer, personal IT team, and voice actor.

The list of X Factors

  1. Being able to troubleshoot for themselves with websites
  2. Advanced knowledge of online business etiquette
  3. Advanced knowledge of modern day email etiquette
  4. Innate understanding of what is happening on the “other side of the laptop”
  5. Innate understanding of what consequences are caused by certain actions
  6. Respect for seeing the “digital” as something “textile or tangible”
  7. Understanding how website etiquette changes depending on the website being used
  8. Acknowledging that every online communication is still communicating with people
  9. Possessing no technical bias whatsoever
  10. Possessing no bias, prejudice, or grudge towards location, age, race, gender, and years of experience

Explaining Why These X Factors “Get People Work Online”

  • Being able to troubleshoot website problems is a big deal. Websites used to get by on live chats or call centers alone, but not anymore. If you are in the middle of using a website and encounter a problem, your first instinct may be to contact the support team. Meanwhile, your tech savvy voice actor may be thinking, “Oh, all I need to do is fix this. I will tell them why I do not like it after I audition.” New knowledge of how to take care of yourself is perhaps the most liberating experience in life. Tech savvy talent are less affected by website quirks, and it is much easier to audition when the environment you are working in makes sense.
  • Online business etiquette is a big deal because you are talking about navigating people’s like and dislikes.  Many times what you think does not matter can very well drive people crazy when they deal with you. To give a small example, I receive Tweets like what you see below quite often:

realtime tweet


  • Now, it seems harmless and I like hearing from people. But keep something in mind: I have no idea who is talking to me and why. There is an unfortunate belief that exists amongst many that “if you see something online, you own it because it is there in front of you.” A friend of mine once asked me, “SO, how do I get voice over work?”. I replied, “I will tell you when you explain to me how you got your job.” He knew I was kidding because he works in a creative field, and gets asked often, “How do I get a job like yours?”. Personally, I think this is born of the entrepreneurial trend of “Never be afraid to ask for too much”. This gets misinterpreted.
  • As for email etiquette, all I can offer is this tip: Keep it short, sweet, explain what you want in the subject line, and in the body of the email…use links and information to help explain yourself. DO NOT ask an email reader to do work for you. Think about it: Why would you write someone to ask them to find something for you, while using the same methods you could have used to find it yourself? You could have just done a Google search instead of writing an email and waiting for a reply.
  • Having an innate understanding of what other people are thinking when they see something you do online, and understanding the consequences of such actions, can mean everything. I am often told I explain myself too much and offer too much information. The reason I do it is to make sure the person I am talking to completely understands me. I learned the importance of doing this the hard way in 2004 when I emailed nearly 4000 people to rant about my disgust for the presidential election results. Let’s just say I lost many friends from that one email. I never stopped to consider other people’s feelings, before writing the email, and I paid for it. That very same year, Facebook was introduced and that same year I learned companies often search a person’s web content prior to being hired for a job. Voice actors who navigate this mine field and know that “what they say can be seen and held against them in a court of public opinion” does in fact matter.
  • The “digital” as “tangible” is important for a simple reason: If you think something is less valuable because it is “digital”, you neglect to remember that whether you are working to create something people can touch and hold onto, or creating a website, you are still “working”. That “work” must have a value and never be discredited by others.
  • Website etiquette is important because the reasons you get work on one website, and not another, may very well start from the mistake of thinking “all voice over work is the same”. Just because a website has “.com” at the end of it, and offers jobs, DOES NOT make it a “casting website”. You have to know the clients using the site, what the website’s mission is all about, and most importantly what people on the website are doing so well to get work, which sometimes may be NOTHING at all. They may just be relaxed, laid back, and not thinking about “the right way”, a very healthy attitude for creative expression. I quote a voice actor, “When people ask me what I am doing so right to get work, I tell them I don’t care if I do anything wrong.”
  • Online communication is still about “people”. I will keep this one short. If you think you are above “people” to the point where you cannot treat them like human beings when you communicate or control what makes you emotional when dealing with strangers, your online behavior will be transparent and your personality will be amplified, not in the way you had been hoping. The tools for working changed. People have not changed.

Regarding biased behavior

If you hold bias or grudges towards technology, people, locations, years of experience, genders, age, race, and whatever you can throw in there, simply understand this:

The Internet is 100% in favor of leveraging the playing field. The Internet is 100% against behavior where people feel the need to posture, feel no need to self-educate, or imposing your personal beliefs onto others as being “better” than others.

I see the people who work online treat the work as, “It is what it is…this is what I do…and this is what I am worth”. Regardless of all the disruptive behavior of websites, at the root of all websites exists almost a Buddhist belief system of “The mind is everything. What you think you will become.” So yeah…There are those who simply get work because they approach everything online with the positive attitude, “I will make my own world.”

And if you can truly commit to doing all of the above…and you already know you are skilled…you will have a huge advantage over others still unsure of the answer to the question, “Can I do this?”. 

The Producer’s Chair with Jim Kennelly

Producers ChairEvery week at Realtime Casting there’s one project or session that stands out. That wows me, even after 30 years of producing commercials and narrations and anything that requires a voiceover. The Producers Chair answers the question we all hear…

How did that spot get cast?

It’s cold here in the Northeast. It sure doesn’t feel like paradise! But, we’re staying happy and busy keeping our casting flame burning for Redemption Audio in Calgary, Canada (great hockey town).

Redemption Audio is a boutique award-winning custom music and sound house. They came to Realtime Casting looking for announcers for two web projects: Cornerstone Calgary and FLYHTStream. They hired two equally talented voices and produced their voice tracks over Source Connect this past week.

Here’s how it went down…


Little project to start the year…
Calgary Cornerstone:
Female, super conversational, non announcer, girl next door 30-40

50 second corporate video
Looking for friendly, approachable, knowledgeable. not salesey or pro VO sounding.
Looking for both male and female options. 30 to 40 ish.
Would be nice to try and use source connect.

Realtime Casting:

You’ll have voices right away. Let’s go to work…
Auditions are underway!  Have a great weekend! Thanks.


Awesome. Looks like we will want to record wed for both projects. Doable?
The Cornerstone client has selected Kaira Klueber for the VO. Lauren Berst for the FLYHTStream project. We need to record this as soon as its possible. Let us know when they available.

With the help of their agents, Redemption was able to schedule the sessions back to back.

That made our client experience “happiness”


Hey Guys. Great sessions today. Talent for both were fantastic!!!!

Meet the talent

Cornerstone Calgary picked Kaira Kluber with Abrams Artists. Kaira is thrilled to have recently wrapped on her 11th segment for ABC’s “What Would You Do?” She received training from Penn State University’s School of Theatre BA program, Actors Theatre of Pittsburgh, and Pittsburgh Ballet Theatre. She has been fortunate to pursue a professional career in New York City in areas of film, television, stage, voiceovers, commercials and print.

FLYHTStream went with Lauren Berst from Access Talent. Originally from the Midwest, Lauren has been in New York for over 15 years, and holds a MFA from the National Theatre Conservatory, BFA from the University of Evansville.

Let me share some #VOsense:

Even with all their voice experience, both Kaira and Lauren understand that they are not bigger than the Internet. Online casting is now a major part of our industry. Joining Realtime Casting is all about “moving forward” and learning how to work together in the online voiceover community.

Til next week…

The Producers Chair with Jim Kennelly

Producers ChairEvery week at Realtime Casting there’s one project or session that stands out. That wows me, even after 30 years of producing commercials and narrations and anything that requires a voice. The Producers Chair answers the question we all hear…

How did that spot get cast?

BKP Media,Dubai is a longtime client of Realtime. Their producer, Vanessa Bergqvist email us around 6:00 AM EST on 1/15.

“Hello Jim

We will be recording 1 script and 2 radio tags. Below are the voices that we shortlisted. We aim to record next week Tuesday or Monday at 5pm Dubai time. I would need a new audition of the Voices below as per the script attached to share with the client. “

Now, it’s time for Realtime to get to work! I posted the job on our site and notified the 5 voices short-listed for the audition. Each of these voices had previously auditioned for another BKP Media gig, “The Rib Room”, a very clever and funny 3 radio spot package that is still being cast.

Honestly, Realtime members, knock me out with how quickly they respond to our audition postings. Within less than 30 minutes, 3 auditions were being reviewed by Vanessa in Dubai! The second two followed by the end of the day. Next day we receive this email:

“Hello Jim
• We are now working on the last amends of the radio script
• VO selected: Sam Williamson.This is for Seafire Steakhouse in Atlantis The Palm Dubai. We are recording via ISDN”

Let me introduce, Sam Williamson. Sam is a new Realtime member. Sam Williamson is currently the voice of The Oakland Raiders professional football team and The Kansas City Royals professional baseball team. Sam explains, “For the Royals I voice all the TV and radio promos. For the Raiders I voice the Raider Report which is an NFL films style week in review”. Nice gig Sam! Sam currently resides in Kansas City and works consistently with CCTV, the worlds largest broadcasting network in China with over 300 million English speaking viewers, voicing the station IDs and promos.
Sam Williamson_01_1145

Sam and Deb1165 In addition,Sam’s wife is a professional engineer. Sam is proud to say, “We work together from our home studio and consequently, our turn around time is only a few hours or minutes if necessary. We are available to work 24 hours a day and seven days a week. Our client is our first priority”.

When I asked Sam how he enjoys working on our new site and being a Realtime member he emailed us at to say…

“Thanks Jim! I’m getting ready to audition for a narration.The site is great! Plus, customer service is awesome.”

Now that’s the kind of service and voice talent I can get behind!

Important Notice for Realtime Casting as of 2015

The best way to reach Realtime Casting staff, all of them, and get a faster reply

realtimecasting staffThis is a quick staff announcement about Realtime Casting. We are letting you know the new, fastest way to reach us:

Please use

We will look to answer these, and social accounts like Facebook and Twitter, between “immediately to 12 hours”.

What contact info is NOT in use as of 1.1.2015?
Realtime Casting is no longer using:

  • The old contact email
  • Phone calls to Lotas Productions about Realtime Casting
  • Personal emails to Lotas Productions about Realtime Casting

If these methods are used, you can expect “no to REALLY slow” response.

In addition, we have to prioritize emails in the following order:

1. Technical issues and crashes (immediate)

2. Job postings, scripts, hiring and auditioning questions (immediate)

3. Discussions about opinions, suggestions, policies, and how profiles work or get set up. (6 – 12 hours)

We will create instructional videos on our Youtube page. We apologize that at this time we cannot assist in a more engaging manner.

Why announce this?
This year, our focus is going to be building the website in all areas from jobs to support and creating the best product.

However, we are a team of 3 people and although we are fast, we cannot do things like walking a person through setting up a profile. We have videos to show you.

We are also encouraging everyone Realtime Casting, or interested in joining, to sign up with or read our newsletters and blogs. See Update Preferences

We are doing our best to work “smarter”. We need to bring jobs on the website.

We hope you understand and thank you for your patience.

Testing a Realtime Casting Members Website

Steven Lowell of Realtime Casting shares a tool to help all voice talent with websites

questions about voiceovers on realtime castingAll the TRAFFIC in the world is pointless without people BUYING or CONVERSIONS aka. “Visiting your website and hiring you”. Yes, I said it. Being “heard” is not as important as being “hired”.

One of the many lessons taught to me over the years is that one must be proactive about their website user experiences, and not reactive. People ask me for consultations on their websites and pages, and over the years, it has been a service I offered because I find the psychology of websites to be fascinating. Well, last night voice talent Debbie Irwin asked me to look at her website and I looked at the wrong one by mistake. It was a Wix website she was using until her final website was complete.

I gave her my own opinions and then used my favorite testing tool Five Second Test. If there is one thing I know about working online it is that “everyone thinks they know everything”, myself included. The difference-maker is “what actually works”. It is hard to know what the unbiased public not in voiceovers, and not quick to reassure a person, actually think.

The Test
I took a screenshot of her page and posted a test. The test asked the question:

“If you visited this website, what 3 objects would you click on first?”

As I am not paying for Five Second Test, I had to complete tests by other users before I posted mine. They call it “Good Karma”.

Out of 20 responses, the following results appeared below. Keep in mind the larger circles have been clicked more than others. I summarize results below.

graphicSummary: Users spent an average 41 seconds on the test

The most clicks in order came from:

  1. About
  2. Blog
  3. The top video
  4. “More Videos”

Weaker clicks come from:

  1. The second or third demo and video
  2. Sneak peak
  3. Contact button
  4. The signature graphic

Noticed anything not clicked?

  • Social media buttons

Why does this happen?

As much as voice talent hate to talk about it, the fact is “websites” are representations of “stores” and not “artistic performances”.

People land on websites and simply want to know:

  • “How much does this cost?”
  • “Am I buying from a respected person or a lunatic because the Internet is filled with them?”
  • “How do I leave a quote?”

This is the same buyer behavior myself and my wife have when we walk in a store, check out all the items on sale, the displays, and then decide what to buy at the checkout counter. Websites are simply like this. They are 75% “buyer friendly” and 25% “the product on the shelf”.

In closing…

Debbie Irwin is a paid subscriber to Realtime Casting. And that made it easier to justify helping her out for an hour late after a long work day. Simply put, online work is an honest relationship. It is a leveraged playing field, where the product and display speaks for itself. In an unbiased environment, where people simply click and offer prices on what they want, there is only “what works” and “what people want”. It is definitely a humbling place to work and you have to know the game involved.

Sign up for Realtime Casting today and let us help you become a part of the online casting environment. Image and sound still matter. You just have to know exactly how it matters. New tech brings new styles of expression, just like TV, film, and radio acting did when they were introduced.

ps- Thanks to the great voice talent on Realtime who helped me with tests this week and last!

Progressive and Free Thinking in the Voiceover Business

Jim Kennelly invites free and progressive thinkers to investigate Realtime Casting

realtime casting new find voicesI have admiration for progressive and free thinking people

I like free-spirited people that have the courage and the foresight to stand up on their own, despite the risk of labelled a “non-conformist”. I’ve been talking recently with voiceover talents, managers and producers, who are ahead of their time. Let’s call them “free thinkers”. We all agree that if you want to be a free thinker in the voiceover business in 2015, you must embrace novelty, disruptive change and non-conformity.

A number of years ago, I decided to build an online voiceover casting site. I wanted to become an agent of change. To do this, there were a few things I needed to recognize and understand:

  • We stereotype online voiceover sites as “being used by creatives and talents who are different than the rest of us”. This stereotype is false and unfair.
  • Some talent agencies, SAG-AFTRA, and some leaders in the voice community discourage any efforts to deviate and think freely outside of existing parameters.
  • Yet, free thinking is our natural birthright.

“Group thinking”

“Group thinking” is the enemy of free thinking. When the crowd shouts, we shout. When the crowd panics, we panic. When an industry becomes frozen by group thinking, every one loses the power to pivot and adjust to support the groups’ best interests.

The voiceover industry narrative has changed over recent decades, yet many community members are closed off in a time capsule. Forward thinkers see beyond this old narrative, bursting the time capsule open.

Free thinkers are those individuals cooking up shockingly new ideas

Right now, the voice industry has a major force at play. A force for change and innovation being built from the bottom-up by individual voice talents, managers, ad agencies, production companies and paymasters.

One innovative idea can be taken up and spread until it becomes the norm. The reality of online voiceover casting in 2015 is that it is being accepted and adopted by larger voiceover structures. Realtime Casting encourages activism in online casting. I’m inviting you to join other progressive voiceover thinkers in making Realtime Casting work for the voiceover industry of tomorrow.

– Jim Kennelly
Realtime Casting

jim kennelly realtime casting rates

Some quick staff How To videos for Realtime Casting

Are you trying to find out how to create a profile or audition on Realtime Casting?

realtime castingOur staff made these two quick How To Videos for working on Realtime Casting

How to Create a Profile

And for those paid members…

How to Audition on the new Realtime Casting…

We are sure there are many questions about the new website. Starting new websites leads to speedbumps, requests for fixes, and bug reports. We just want to throw out some comments about recently asked questions:

1. It is not possible to get information from the old website.

2. This new website works best on Google Chrome and Firefox. It may have problems with Internet Explorer.

3. Agents are now able to post scripts and audition their own talent, with audio players to make hiring from the audition page easier.

4. We have an updated email experience that involves your agent working with people who find you on our search.

5. The Find a Voice section displays only paid members or people who have filled out profiles. Make sure your bio is complete on your profile.

If you had a profile on the old website and still cannot login, please send us an email to

Thanks so much and let us know if there is a video demonstration you would like to see!

Best to you,
Realtime Casting

New Realtime Casting is Here! And now a simple FYI…

The new Realtime Casting has been released! Finished? Well, nothing is ever finished until we have all your feedback!

voiceover jobsThe new Realtime Casting is here!

Here is a simple rundown of what will be happening this week:

– Voice talent will need to upload their demos again. No worries. There is only one profile.

– The staff at Realtime Casting will be posting test jobs to see if all is working properly. No worries, again. We will tell you which one are tests.

– There will also be real job postings being posted, so make sure to update all your profile information.

– You will see us, well, talking a lot in social media to try out some tools we worked on to help market voice talent.

Special note: Given this is a testing week, there may be some bumps along the way. Your feedback is greatly appreciated!

Common questions we get asked by voice actors:

Question: “Tell me! What has changed about the website?”
Answer: Almost everything! We have new:

– Email designs and experience to keep you well-informed
– New user interface
– One profile to state everything you do (instead of 3 profiles for each skill)
– New demos page for easy sharing of your audio
– New search, auditioning, and a faster website

There is so much! Please test it this week! Upload your demos and update your profile!

Question: “Wait! I have no agent and do not belong to a union. Can I use the site?”
Answer: Yes! If you have no agent, use “Realtime Voices”. Realtime Voices is not an agency. It is a way to try the site without agency representation. If you are not in a union, there is a place to indicate this on your profile.

Question: “Did you say that agents will now be posting jobs?”
Answer: Yes. We are offering an audition platform and email experience that helps individual agencies work with their own talent. In short, an agent can post a job and only invite their own represented talent. This is a great tool for agents who can audition, listen to audio, and download it to complete auditions faster, and without manually sending out dozens of emails.

Question: “Do I use my email or my agents in my profile?”
Answer: Voice actors have to use their own email addresses with the new site. Important note! Please know agents are not employees of Realtime Casting. Any issues you have with the website should be communicated to our customer support.

Question: “Can I create a profile…you know…just have a place to share my demos?”
Answer: Yes, and we encourage this. Why? The simple fact is there are certain voices that see fewer job postings than others (ex: Russian or Portuguese voices). However, you are still very much needed! Having you on the site will help us…help you!

Special note: Realtime Casting is looking for more voice actors particularly men and women, 18-25 years of age, and child voices. We are also looking for multilingual and native speakers of languages outside of North America. If you know anyone who may be interested, please let them know!

If you have any new questions about Realtime Casting, please feel free to comment below!

We hope you enjoy everything and look forward to working with you in 2015!

We offer this survey as well. You can keep it real with us!