If you, like many, are content with today and haven’t really thought much about next week, next year or even the next decade here’s a good exercise.
I’m using radio as the main subject matter as it demonstrates how much things have changed in the last 20 years.
Let’s wind the clock back to the early 80’s.
This is me back in the early 80’s, in the background is a multi track 2inch tape deck. That was ‘the business’ back then but now for a few hundred dollars spent on software you will leave it for dead.
Back in the early 80’s something else changed, a new business started which would deliver parcels over night. How did this change our business? Ask Beau Weaver (pictured above from that period) and I’m sure he will tell you that he saw the potential. He and a couple of colleagues realized they could deliver tapes to clients anywhere in the US over night.
This was in the days when you could have a week lead to a booking, no mobile phones, no email and it probably marked the beginning of what is now commonplace, the home studio.
Through the 80’s digital was moving in, CD’s and digital converters were first, then computers in the office and email.
By the 90’s computer operated desks where arriving and within a decade analogue was almost completely replaced by digital.
(Above 70’s analogue radio studio still common in the early 80’s, below todays digital studio)
In my radio career, which started in the late 70’s, I saw cart machines, reel to reel and vinyl disappear to be replaced with touch screens.
In fact if you transported someone from the 70’s or early 80’s to a studio today there would only be a few things they would recognize!
You may ask what has radio got to do with voice over? The answer is technology. Radio has pioneered most of the technology we use today in professional and home studios because they had a need to deliver and connect as quickly as they could.
Today we are able to work from home, recording and emailing voice overs within minutes of receiving a script. We can connect with studios all over the world via ISDN, Source Connect and ipDTL
We audition from online sources and book with clients we may never meet and in some cases never talk to.
So what will tomorrow bring? Only a brave man will try to predict that answer but a smart man will be ready to move quickly as things change.
Are you ready to embrace the future and move with the times? We are.
Andrew Peters Founder Realtime Casting