Great Book for Voice Actors to Create Zombie Loyalist Clients

Steven Lowell, business consultant with Realtime Casting, writes of a new book to help voice actors step up their game in today’s business world

zombie loyalist
I had worked in customer service for many years prior to working for online casting websites. By the time I worked for casting sites to help voice actors, I had formed my own belief system as to how customer service should work.
Through those tough days when it seemed like nothing I ever did was good enough, a person who has personally been an inspiration to me over the years by voicing his beliefs has been HARO founder, Peter Shankman, whom also authored the book “Nice Companies Finish First” (a book that still sits on my desk each day as motivation).

When he writes a book on how to create “rabid fans”, voice talent need to know about it. Voice talent with “fan bases” tend to work more than others, especially given the voiceover industry today has such a popular online perception.

Voice talent offering customer service? Do NOT perish the thought!

If your mindset for working online is, “Give me a script to read and then pay me”, you are indeed a product with an expiration date. Working online requires a new attitude. Why?

In today’s online world, where things like “empathy” and “trust” are rare jewels to find, there HAS TO BE something special and different about the people you work with. Customer service is a strong way to prove you care about your business AND your clients, most importantly. As they saying goes, “People don’t care how much you know until they know how much you care.”

In fact, I still personally believe one of the reasons voice actors NOT in major markets have done so well online is simply because they come from cities with that “mid-western smile” or that “southern charm”. This translates well online and maybe the reason Atlanta grew into a major voiceover market had as much to do with “talent” as it did the customer service only southern charm could offer. A loyalty to a market was created and people wanted in.

This book will help you land, build on, and keep clients

Needless to say, I am going to read this book Zombie Loyalists and I hope you do, too. Gary Vaynerchuk, bestselling author, as well as founder of VaynerMedia, said this:

“At the end of the day, all business comes down to customer service. If you want to win in the new customer-centric economy, check this book out.”

Note: If I have personally ever helped you get work, use a computer, get paid, or connected you with someone that lead to you getting work, you may learn why I did many unselfish acts from reading this book.

It is not always about “business”. Sometimes, it is about showing “people” care enough to use the business to make the world a better place.

“A small group of thoughtful people change the world. Indeed it’s the only thing that ever has. – Margaret Mead”

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