5 Ways to Build Relationships with Voiceover Producers

Voiceover producer Jim Kennelly writes about 5 Ways to Build Relationships with Producers in Your Voiceover Session

Realtime Casting Voiceovers is a great business. It’s filled with interesting people. In our studio, we work with producers from all over the world. For the last 30 years, I’ve worked hard to build long-term relationships with producers.

I believe work is fun. And when your clients sense that you enjoy your work, they will want to join you and share new opportunities. Here are a few ideas to build long term relationships with new producers and clients.

We all know first impressions happen only once, and in the extremely competitive voiceover world, a good first impression can go a long way. A little preparation and research can be an advantage when it comes to making a thoughtful, first impression. It’s always nice to deliver the right message to producers in your first session.

1. Be Positive and Confidentvoiceover casting
Let your clients know about your interest in their project in a positive manner. Show up prepared to discuss and learn about the subject you are voicing. Ask your client to share in a concise way the purpose and the planning that has already gone into this project. You might ask, “Who is the audience we are speaking to?”. It goes a long way when you let your producer know you’re interested up front.

2. Mix professional with pleasure
Connect with your producers on a personal and a professional level. Find out the names of the people you are working with and write them down. You might ask about the market they work in and listen for comments about their family or favorite activity. (I always check out how a local sports team did the night before or where they are in the standings) Even if you get a “I don’t follow sports” feedback, it’s easy to say, “great, what do you like”?

You might try to find a connection between your experiences and the content of your recording. If you focus solely on job specifics or how great your career and past recordings have been, it does not make a lasting connection with a client.

3. Don’t do all the talking
Listen for what motivates the producer and their project. Stephen Covey in his best seller: 7 Habits of Highly Effective People, gets it right with Habit #5, “Seek first to understand, then to be understood.”

4. Follow upthankyou
One of the best ways to follow up a great session is to write your producer and thank him or her for their time. I read every thank you note that comes to our studio and I often keep them up on display.

The purpose of this note is to thank your producer for the session and to reinforce the potential relationship with you as a valuable partner. That’s it … don’t write an endless novel. By sending your letter promptly, you re-establish your presence and your interest in helping your new client achieve their desired outcome.

5. Don’t be fake
You’d like all your clients to be themselves during a session, so follow that advice yourself. There’s no formula or checklist for building lasting relationships. Don’t just copy what everyone else is doing. Know your own personality and use that to your advantage. Play to your own strengths. I always remind myself before a session with a new producer to listen, be honest and keep it real!

Do you have any ideas on this topic? Let loose with comments below!

4 thoughts on “5 Ways to Build Relationships with Voiceover Producers

  1. Great simple points made here about relationship building. In the biz of VO, I also under promise, and over deliver. I maintain communication with a client, even when we haven’t worked together in a while via email (newsletters and notes) and US mail (postcards and annual gifties). And when they are in touch, I immediately follow up to let them know I am here and ready to assist with whatever they need. And I do my best to make each client feel as if they are my most important client.


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