What makes change so difficult for voice casting

Addressing a question we have been asked recentlyvoiceover change

In the past month we have been mentioning that a new design of Realtime Casting will be launched soon, often using the phrase “new website coming”. We are excited about it! Yet, there have been voice actors who have responded with this question:

“Wait!!! Are you going to start [doing this] now!?”

We have put [doing this] in brackets because those who may be familiar with voiceover websites are making sure they have not paid for something that will suddenly morph into something else overnight that they will no longer understand or want to use. We did ask the question in return, “Why are you fearing [this]?”, and we explained that changes will be simple.

Simple stuff
The simple fact is that Realtime Casting translates a casting process into a web environment involving the very same “people” they worked with offline. However, now working online, involves an explanation that we will not make similar moves that others before have made to make a relatively simple “difficult”. The simple fact is that the ability to trust in excitement surrounding change is difficult when changes in the past have made some upset.

But the simple fact is that Realtime Casting will roll out a new casting website that will be simple to use, and more so, pay tribute to a casting process involving professional relationships.

It is simply the offline industry using online tools and that requires translating certain things into web etiquette (ie. The simple stuff we expect when using websites). It is simply difficult to understand certain things online and why they exist, but they do exist for a reason.

What makes change difficult
What makes change difficult is how making changes can accidentally blow up even with the best of intentions. Taking an example from history: One can imagine it was a very difficult time in history when horses were replaced by cars. Horses, a mode of transportation for thousands of years, had become so important to the economy by the late 1800’s that the rising horse population started to outnumber the number of citizens living in city. With the amount of horse pollution, you can imagine that was a lot of ***t to deal with. (Sorry, couldn’t resist :D)

A need for change was in order so much so that a global discussion took place about it. It may seem like an obvious change was in order, today, but imagine life back then. We are witnessing changes and discussions like this today. There were people (not to mention an economy) who may have built there very lives around the economy of “horses”. If change was going to happen with so many people involved, the scariest thing to have happen would be “sweeping change” overnight. It is difficult to deal with a sudden shock to an economy. This is exactly the type of change websites have prided themselves on and it often leads many to scramble for new work and ideas, often taking out their aggression on others, and overlooking that they may be in a similar situation.

Attempts at change can also be difficult because we want to/try to make everyone happy, if possible. Taking the horse/car example, the introduction of cars gave way to dangerous driving & horse riding conditions, or even attempts at cars that tried to pay tribute to the former mode of transportation. For example this “Horsey Horseless” that involved putting the gasoline into the wooden horse’s head.

old voiceover

Such changes fail greatly as they can be viewed as proof the old way needs to be let go of completely, before moving forward. If change is not done properly, it can also blow up any chances for people in the future to try. Ultimately, it seems the only visible compromise of saying ‘goodbye’ to the horse was/is the use of the word “horsepower”. (We are already now talking about self-driving cars)

A compromise in working online is to make sure that a “casting process”, and the major players that make the industry healthy, are still being paid attention to, even when certain things translated into web etiquette seem different. This is not easy, especially when they already work in an established method. Yet still, the game has changed and should not be ignored.

Changing the Realtime Casting website explained
Realtime Casting simply will change its code, look, design, and user experience to fit modern web etiquette. We had to because websites have to watch what ‘website land’ cares about, just as much as ‘voiceover land’. To think that a website can stay the same forever and not changing will be a ‘horse head filled with gas’ for the business and the voice talent or clients using it. We are in the curious position of caring about what voice talent, producers, agents, studios, SAG AFTRA, and Google are doing. It is lots to think about.

Websites have to change code to stay relevant online and just work well. Did you ever get bothered that the current Realtime does not play audio on mobile? This is because of the way the original website was coded. That is enough reason to change alone, and we will because voice talent now use iPads and tablets to read scripts.

Voice talent will not have to worry about quantitative reasoning or algorithms deciding for them who is hired. Perhaps what we look to change most is getting more Union job postings, which is very difficult to do when your website runs like a Horsey Horseless.

Well, maybe not that bad, but it certainly needs to be changed to be better and faster than what exists right now, without removing the important players in the voiceover industry.

Any thoughts on this blog post?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s