Taking a look around online we mention common Twitter mistakes being made by voice actors
This topic will always be debatable because advice on how to use Twitter is so frequently posted. However, when the world becomes inundated with ideas, the only proving stick will be “measuring results”.
Communicating online is certainly a different demon. If you are not aware of how Twitter works, or what your follows are thinking, you may as well be shouting things to people who have no idea what you are saying and doing.
1. Writing Twitter posts with a hashtag in front of everything
Stop and think for a moment: Do you ever talk to people this way?
“#Awesome #recording #voiceover #job today while at the #studio! #Life is #great!”
1. Use no more than 2 hashtags per tweet
2. Make sure the hashtags put you in front of the eyes of people you want to work with or be associated with.
(ex: Realtime Casting uses #sagaftra quite often because we want them to know what we are doing)
3. Keep the hashtag simple. (ex: Voice actors use #voiceover quite often)
2. Still using “#ff” lists (Follow Friday lists)
“#ff” lists were a great idea when in first came out, but Twitter understood quickly how, combined with re-tweets, this created a problem with people following more than being followed. In addition, not only is it unfavorable to have more “following” than “followers”, it is almost impossible to keep up with on a large scale level and takes too much time to go through each account. There are very anti-social marketing tools in existence to help people follow and be followed back, just by mentioning an account, but again this is not the definition of “social”.
Twitter also sends auto-tweets of who your followers were just followed by, which does more to help you manage who you wish to follow. No doubt, early adopters of Twitter went through trial and error, while often going back through the “following” list to see if it really made sense, for example, a company like Realtime Casting to be following a travel website Twitter account. Such an account could have been followed in the name of being social when #ff first came out.
General tip: No need to use #ff lists anymore. If you want to use a #ff…just one and add a reason as to why they should be followed.
3. Creating a vague or incomplete Twitter profile
Nothing much to offer here other than, “Never forget that people cannot read minds”, and “You want to be easily found online”.
1. Fill out your complete profile with link to your personal website.
2. Use your name, something as close to possible to your real name, or your actual brand name.
3. Always change the picture the profile starts out with when you create it. Nothing says, “I don’t care.” like using the placeholder picture.
Note: I realize #2 is debatable, but I think it is important to keep in mind the very history of the Internet: We start out as “personas” until people get sick of it and go back to using their real name to be found. This has happened with emails and domain names, too. The last thing you want is to become famous and then find out your real Twitter name is taken, the name people will search for you with.
3. Starting a tweet with an account name ex: “@realtimecasting [Enter text]”
Do you know the difference between the following?
Tweet #1 – “@robreedvo Hi Rob! Do you have a link to a demo? Send it thru our homepage!”
Tweet #2 – “Hi @robreedvo! Do you have a link to a demo? Send it thru our homepage!”
The tweets above have the same intention with two different results:
Tweet #1 will only be seen by the people following the both of you, and no one else. (unless they search your Twitter page)
Tweet #2 will be seen by everyone because it is not viewed as a “reply”.
General tip: Think about it…Who do you want reading your tweets?
4. Keep tweets to 115 characters, even though you have space for 140
The main reason for doing this is to allow others to “RT” your posts or reply to them, without having to edit the original tweet.
General tip: If you are seeking to engage with others, ask a question and keep it to 115 characters. It gives people room to answer.
5. If you are a small business of one, avoid automation of your Twitter account
The main reason larger businesses use automated marketing is because they need to do it. There is no way to talk to millions of followers individually, and given Twitter is a tempest in a teapot these days, it is better to have preplanned ‘safe’ content. However, such tools for doing this are expensive, if you want to even do this at all. You may notice that Apple does not contribute in social media.
When you are a small business you are more connected to your customer base, which happens to be much smaller, and replying to individuals means “the heart of the business is talking to the customer”. There is more room for that “digital mom & pop store” relationship and treatment. Voice talent happen to enjoy this more so because they work in a niche industry.
However, if you are getting busier and have less time for that personal touch, the need arises for some form of automation. This is where tools like Hootsuite come into play. A person can schedule Twitter posts for a few hours at the beginning of the week, and then reply to responses as they arise. It is highly noticeable when a person is tweeting directly vs. scheduled content. We all recognize automated behavior when we see it.
We hope you found this helpful! We did not even scratch the surface. Please…add some tips of your own!
Please follow us at @realtimecasting, an account we are working on shaping up in the next few months.