This is a topic we often discuss, but can’t emphasize enough – speed is a significant factor in the voice over industry.
We’re also seeing this in the media industry as social media continues to dominate traditional formats such as magazines and newspapers. It’s not always about content, but rather the speed and the way it’s presented. This is the mindset of many new producers.
Today, the proliferation of home studios offers producers the freedom to cast and record a project in the same day!
Don’t panic. This is not the norm. Many producers are still working within reasonable timelines, but we always encourage RTC members to stay ahead of the curve.
Be proactive and be mobile. The industry is moving ahead at the speed of sound!